Top 5 Photo and Video Apps on iOS in New Zealand: Q1 2022

In the first quarter of 2022, the top 5 Photo and Video apps on iOS in New Zealand showcased varied trends in weekly downloads, revenue, and active users. Below is an overview of their performance based on data from Sensor Tower.

YouTube: Watch, Listen, Stream experienced fluctuations in weekly downloads, starting strong with approximately 15.7K in the last week of December and dipping to 5.1K by the end of February. Weekly active users remained relatively stable, hovering around 1.9M to 2M throughout the quarter. Revenue saw a peak in the last week of February at around $50.7K, with the lowest point being $42K in early March.

Splice - Video Editor & Maker had a modest number of weekly downloads, ranging between 524 and 966. Weekly active users fluctuated slightly, generally staying between 4.2K and 5.2K. Revenue showed a notable increase in mid-March, reaching about $7.5K, while the lowest revenue was around $5K in late December.

Canva: Design, Art & AI Editor saw a steady increase in weekly revenue, peaking at approximately $8.7K at the end of February. Weekly downloads ranged from 755 to 1.2K throughout the quarter. Active users showed an upward trend, starting at 7.7K in late December and reaching nearly 9.9K by the end of March.

Picsart AI Photo Video Editor had a significant spike in weekly revenue in early January with about $8.8K, followed by a more stable range between $3.5K and $5.5K. Downloads peaked at 8.4K in the first week of January, then gradually declined to around 1.3K by the end of March. Active users also saw a decline, starting at 37.1K and decreasing to 29.4K.

Video Star maintained a consistent revenue stream, with a slight peak of around $5.6K in the last week of February. Weekly downloads varied from 676 to 1.8K. Active users showed a slight decrease from 3.4K at the end of December to around 2.3K by the end of March.

For more detailed insights into the performance of these apps, visit Sensor Tower.